The Confrontation of Old and New Media

This book is devoted to the economics of the media, both old and new, and their regulation. Which business models, if any, will enable the new media to live up to the hopes invested in them? Who will pay the bill? Users? Advertisers? How? What is the real impact of the arrival of the new media on the financial health of traditional broadcasters? Must we, can we, regulate these new media and, in particular, impose on them the requirements of the existing Broadcasting Act? Are the foundations or the reasons for State intervention the same for the old and the new media? Does the active role that consumers/content producers play change anything? And what is the extent of user participation in the new media? This publication has been done with the collaboration of the Canadian Media Research Consortium.